Book Marketing in a Nutshell??
Posted On: 2015-03-04
by: Bill Platt

March
4th, 2015
I know I have mentioned this to you before, but it is worth mentioning to you again and again.

I talk to book authors regularly who seem to have a real fear of the book marketing process.

People tell me that they cannot actually do marketing for their books.

Then I ask the interesting question, "How come?"

Here is what most folks tell me:

* I don't know how;
* I cannot afford it;
* It is too hard.

As someone who is experienced in this kind of things, I hear three responses, but I also know that the first one is the most true answer -- "I don't know how."

I know that because most people can afford free.

I also know that most people can do a lot of the simple things in just a few minutes each day.

Heck. I have been writing and marketing my stuff for nearly 15 years. In that time, I have found the hardest part to be the writing -- never the marketing.

I remember the first time I decided to login to Amazon Kindle to upload one of my manuscripts.

The fear was almost palpable. I dreaded getting into Amazon's control panel, because I was literally scared to death that uploading my manuscript would be too hard. I thought that they would require me to reformat my document in a format they preferred, then I would spend the next two days trying to figure out how to set margins on my document.

And then I logged into Amazon's control panel.

And as usual, the fear of what could happen was far worse that what would actually happen.

It is like being a parent. If you ask your kids what kind of punishment they deserve for the bad thing they did, they will often select a punishment worse than you would have selected for them.

We fear the unknown, and we fear things that might stop our progress.

What Is Marketing Actually?

Marketing is actually just the process we go through to create an interest in our product -- our book.

We create a book (product) we want to sell.
We find the people who will most likely want to buy our book.
Then we have a conversation with those folks...
Telling them why they would want to read our books.

What part of that is actually hard?

Writing the book?

Yeah.

Finding the people who would be most interested in reading our book?

Search "romance" + "demographics" in Google. The answer is there for everyone to see.

Having a conversation with folks?

"My name is Rob Lowe, and this is 'scared of his own shadow Rob Lowe.' Don't be like him." (Americans will get this. For everyone else, watch this commercial.)

Telling folks why they would want to read our book?

Oh yeah, this part can be hard... If you don't know how to make your book sound interesting to someone else.

A few weeks ago, I talked to your about your Elevator Pitch -- what you tell someone when they ask you about your book. With the elevator pitch, you need to summarize your book in 15-20 seconds.

But you also need to be prepared to tell people about your book in 200 words, 500 words, or even 1000 words.

Book marketing in a nutshell is telling people why they would want to read your book, and telling your story in a room full of people who want to know more.

Yes, the hardest part about marketing your books is writing the book, then being able to tell people why they would want to read it.

Here is the really good news. If you can write a book description that gets people racing to click the buy button, then you already know everything you will ever need to know about marketing your book.

Take your book description, tell the story in many different ways, then share the story of your book with as many people as you can find who will be interested in hearing your story.

Don't make your book marketing any harder than it needs to be.

Focus on the basics -- how to tell people about your book in a way that makes your book interesting, and then everything else will fall into place.

Bill Platt recently released his training guide called "Book Marketing Master Plan," where he lays a foundation showing you the basics of book marketing and how to expand on that basic idea. Beginning on page 11, you will learn how to write book descriptions for fiction and nonfiction books. Then he will show you how to expand on this foundation to roll out a solid book marketing campaign and how to structure your work around a defined book marketing plan. Click Here to Learn More...